Brand Castle Sells Aspen Mulling Spice to Otis Foods
June 15, 2019
Move Positions Company to Focus on Core Competencies
Brand Castle sold its popular Aspen Mulling Spice brand to Otis Foods in a move that focus’ the Company more on its core competency, the interactive baking kit market. Brand Castle carries an extensive line of family-friendly baking kits that feature gourmet ingredients and are infused with a sense of humor.
Brand Castle held Aspen for four years during which time the market for the product expanded thanks to line extensions into gourmet lemonade and hot cocoa.
“We are proud of the consumer traction we found with Aspen, and we felt it best to let market forces drive our decision to sell and double down on our highly commercial baking kits, with new products being introduced annually,” says Jimmy Zeilinger, owner and CEO of Brand Castle, LLC.
The company’s recipe for success includes tapping into creativity and originality, along with providing products that are introduced around the holidays and delivering on family members’ interest in spending time together in the non-digital space, otherwise known as real life.
“Many wonderful memories are set in the kitchen,” he notes. Embracing seasonality also matters, since these heightened times of the year are when family members “hunger” to pull together. Brand Castle’s 300 different products provide a sweet menu to satisfy plenty of these appetites.
About Brand Castle
Located in a suburb outside of Cleveland, Ohio, Brand Castle was founded in 2005 by Jimmy Zeilinger and his wife, Andrea. The company is the leader in interactive baking kits for consumers of all ages. It offers an extensive selection of kits sold under the brand names Crafty Cooking Kits and In the Mix. It also offers licensed brands including Disney, Kellogg’s, Marvel, Dreamwork. Several million kits are sold annually nationwide.
Brand Castle’s interactive baking kits can be purchased in a wide range of distribution channels including grocery, drug, craft, mass, club and specialty. Among the well-known retailers carrying Brand Castle products are Bed Bath & Beyond, Christmas Tree Shops, JoAnn Fabrics, Toys R Us, Cost Plus World Market, Walmart, Walgreens and Target.
The company prides itself on providing consumers with high quality, great tasting baking kits that create lasting memories shared between family and friends. The on-trend product line includes layered mason jars and will soon feature licensed Frozen 2 items, extending the reach of this franchise which is the biggest licensed movie ever. The Frozen line will include a castle gingerbread house and an Olaf character cake pop kit.
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