Brand Castle Partners with Ronald McDonald House at Annual CircleFest Holiday Shopping Event

September 11, 2019

Proceeds donated to facility that offers family members a residence while children receive treatment

Brand Castle is partnering with the Ronald McDonald House for the fourth year in a row to create an opportunity for family fun while selling products whose proceeds will benefit families in need. Cooking activities will be supervised at the annual CircleFest which is a unique shopping opportunity located outdoors at University Circle in Cleveland, in advance of the winter holidays where one-of-a-kind gifts are sold.

“We chose to become involved with this joyous and festive annual event because we want to give back to the community in a way that will reach many families,” says Jimmy Zeilinger, Brand Castle, LLC owner and CEO. “We want them to enjoy their time together, immersed in an activity that will result in something delicious and creative,” he adds.

The Ronald McDonald House of Cleveland offers a place to call home at little or no cost so families can access the best health care, regardless of their location. They allow families to stay together and connected. The lodging facility enables families to focus on the health of their child rather than anything else. It preserves a sense of normalcy with home-cooked meals, comfortable beds, and recreational activities for the family to enjoy. Most importantly, it helps families create connections with other families, staff and volunteers.

Proceeds in excess of $5,000 were donated by Brand Castle to the Ronald McDonald House last year and the company hopes to exceed that amount this year.

About Brand Castle

Located in a suburb outside Cleveland, Ohio, Brand Castle was founded in 2005 by Jimmy Zeilinger and his wife, Andrea. The company is the leader in interactive baking kits for consumers of all ages. It offers an extensive selection of kits sold under the brand names Crafty Cooking Kits, Aspen Spice and In The Mix. It also offers licensed brands including Disney, Kellogg’s, Marvel, Dreamworks, Synder’s and Motts. Several million kits are sold annually nationwide.

Brand Castle’s interactive baking kits can be purchased in a wide range of distribution channels including grocery, drug, craft, mass, club and specialty. Among the well-known retailers carrying Brand Castle products are Bed Bath & Beyond, Christmas Tree Shops, JoAnn Fabrics, Toys R Us, Cost Plus World Market, Walmart, Walgreens and Target.

The company prides itself on providing consumers with high quality, great tasting baking kits that create lasting memories shared between family and friends. The on-trend product line includes layered mason jars and will soon feature licensed Frozen 2 items, extending the reach of this franchise which is the biggest licensed movie ever. The Frozen line will include a castle gingerbread house and an Olaf character cake pop kit.

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