Licensing Partnerships

Brand Castle® provides retailers and consumers the opportunity enjoy their favorite brands through a unique baking experience. Listed below are the current licenses held by the company and introduction to their respective product lines.

Disney® Pixar®

Since 1923, The Walt Disney Company, has taken up residence inside almost every family room across the country.  Brand Castle® is a proud partner helping to bring both the Disney® and Disney® Pixar® experience into the kitchen. Each year we create new baking kits featuring all of your child’s favorite characters including: the cast of Frozen®, Disney® Princess Collection, Classic Mickey®, and Finding Dory®.


For over two decades, DreamWorks® productions have captured the hearts of viewers across the globe. Carefully following trends and listening to consumer feedback has lead to a revamp of some of our favorite characters in film. Brand Castle® is thrilled to present products from both Trolls® and Casper the Friendly Ghost® in late 2016. Kits for both licenses include customized sugar cookies, cupcakes and more!

Hello Kitty®

Hello Kitty® has become one of the most unique and identifiable brands of our time with an incredible ability to connect with girls and women of all ages.  In partnership with Sanrio®, Brand Castle® boasts an impressive line of specialty baking kits featuring Hello Kitty®. Some of our favorites include: Hello Kitty® Mini Cupcake Baking Kit, Hello Kitty® Holiday Sugar Cookie House and Hello Kitty® Caramel Apple Kit.

Kellogg’s® Rice Krispies Treats®

In partnership with Kellogg’s®, Brand Castle® is proud to once again offer Rice Krispies Treats® cereal products to the market. Snap, Crackle and Pop™ have long been household names across the nation and these friendly characters are back to help children and adults alike enjoy creating new treat recipes such as the Rice Krispies Treats® Ghost Pop Kit and Holiday House Kit.

Rudolph the Red-Nosed Reindeer®

Rudolph the Red-Nosed Reindeer® and all of his charm have withstood the test of time and still appeals to all ages, decades after the original broadcast.  His crew of misfits and reindeer are seasonal icons, which add magic to the holiday season. Brand Castle® joyfully offers a full line of products ranging from collectable tins or oven mitts with gourmet cookie mixes to a Rudolph® Light-Up Santa’s Workshop Gingerbread Kit.


Featuring the crisp taste of classic apple flavor, sometimes served with a twist! In 2016, Brand Castle® introduced a new line of Mott’s® Cider Drink Mixes. Sold in both individual and variety packs, the addition of the Mott’s® license to the Brand Castle® wheelhouse is the perfect complement to our growing beverage profile.