Licensing Partnerships

Brand Castle® provides retailers and consumers the opportunity enjoy their favorite brands through a unique baking experience. Listed below are the current licenses held by the company and introduction to their respective product lines.


Since 1923, The Walt Disney Company, has taken up residence inside almost every family room across the country.  Brand Castle is a proud partner helping to bring both the Disney and Disney Pixar experience into the kitchen. Each year we create new baking kits featuring all of your child’s favorite characters including: the cast of Frozen, Disney Princess Collection, Classic Mickey, and Finding Dory.

Kellogg’s® Rice Krispies Treats®

In partnership with Kellogg’s, Brand Castle is proud to offer Rice Krispies Treats cereal products to the market. Snap, Crackle and Pop have long been household names across the nation and these friendly characters are back to help children and adults alike enjoy creating new treat recipes such as the Rice Krispies Treats Ghost Pop Kit and Holiday House Kit.


One of our favorite new licensed properties is Nickelodeon’s Paw Patrol. The rescue pups are brought to life through our interactive kits. While this Nickelodeon TV show is a teaching program, our kits help parents and families to teach in the kitchen, while simultaneously creating lifelong memories.

NBC Universal

For over two decades, DreamWorks productions have captured the hearts of viewers across the globe. Carefully following trends and listening to consumer feedback has lead to a revamp of some of our favorite characters in film. Now that DreamWorks has been acquired by NBC Universal, we are continuing our partnership and have gained a few more properties in the process.


Marvel is one of the world’s most prominent character-based entertainment companies and includes superheroes such as Spider-Man, Captain America, Iron Man and Thor. While attractive to boys, girls, men and women, our Marvel offering includes a range of products that can be enjoyed by fans of all ages.

Warner Brothers

Our partnership with Warner Brothers brings us a mix of classic, beloved properties such as Scooby-Doo!, The Wizard of Oz, and The Polar Express. These wonderful brands that span across many generations give families the opportunity to bond over shared love for cherished characters!


Guinness, Ireland’s legendary stout beer company, is one of the many brands included in Diageo’s outstanding collection of multinational premium beverages. Baking with Guinness is a tradition held throughout the year, and our partnership makes it so much easier to create decadent beer breads and desserts in your home kitchen. Each mix in our stout infused bakery line calls for a splash of Guinness, adding the iconic flavor to each savory bite!

Snyder’s of Hanover

An American bakery based in Hanover, PA, Snyder’s of Hanover specializes in German traditional pretzels. From humble beginnings to becoming a leader of the pretzel industry, Snyder’s of Hanover continues to be America’s favorite pretzel! The Brand Castle Kitchen has taken Snyder’s core flavors and transformed them into gourmet soft pretzel mixes and dips. The Snyder’s of Hanover soft pretzels are cobranded with the In the Mix brand and are a chewy, savory treat to serve as a game day appetizer or enjoy as a wholesome snack anytime!